The District of Columbia and over half of the United States have legalized medical marijuana of some form. Even though many people are using marijuana it is only approved for treatment by the FDA in two severe and rare types of epilepsy, Dravet syndrome, and Lennox-Gastaut syndrome. The United States Drug Enforcement Administration considers marijuana a Schedule I drug, which means it has high abuse potential. Schedule I one drug like heroin, LSD, and ecstasy have no medical value and an extremely high probability of being abused. Due to this fact, researchers must obtain a special license to perform studies on marijuana. Recently the DEA considered reclassifying marijuana so it would be a Schedule II placing it in the same class as Ritalin or Oxycodone, but in the end, did not reclassify the drug. However, the agency agreed that additional research on marijuana was needed. It was also agreed on that the process that performs this research needed to be easier. Physicians are in critical need of this research in order to better assist their patients and to gain knowledge on the safe and effective uses of cannabis. 


The marijuana industry is composed of regulators, researchers, cultivators, producers, consumers, independent industry standard bodies, ancillary products and services concerning cannabis and its industrial derivative hemp. This industry has been restricted by regulatory agencies most of its history. The legal marketing side progressed rapidly as more governments legalize medical and adult usage of marijuana. In December 2013 Uruguay was the first country to legalize recreational marijuana through legislation. In Canada, Bill C-45 was passed making Canada the first country to legalize private sales of recreational marijuana in 2018. The most recent marketing news is that Coca-Cola has shown interest in making drinks that are infused with Cannabis. 


Due to all the legal ins and outs in the cannabis industry, marijuana marketing can be very tricky. With state and federal rules including the restrictions on social media platforms marketing is very challenging. On top of all the government regulations, cannabis brands are always striving to prove the legitimacy of their brand. This industry is like any other industry there is high-end products and low-end products. It remains a fact that there is many against the marijuana industry and then there are the overall critics. The marijuana industry has to be very creative but remains positive in the approaches they take to market marijuana.

They must also market marijuana responsibly to potential patients and consumers. When marketing marijuana the producer must create accurate and valid information that is engaging and educating for the consumers. It is very important to educate the consumers on the medical benefits of marijuana so that marketing the product will become easier as time lapses. There is a fair amount of oppositional content being circulated about the marijuana industry that is not true. This is why professional marijuana producers need to make sure that their content is accurate and valid to the best of their ability. When marketing the marijuana producer needs to market to an audience that needs and is interested in the product.

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